All India Football Federation on Thursday announced Reliance Retail‘s Performax activewear as the official kit sponsor for the Indian football team.
The Indian team will debut the new kit during the 49th King’s Cup 2023 being held in Thailand between September 7 and 10. Team India is sto kick off the tournament by taking on Iraq today.
“I am sure the players and the teams will like the new kit and will be inspired to put their best on the pitch. I wish this new partnership between the AIFF and Performax all success,” said Dr Shaji Prabhakaran, Secretary General, AIFF.
Football has great potential in India and we will see the Indian football team gain prominence in years to come, said Akhilesh Prasad, President & CEO, Reliance Retail – Fashion & Lifestyle.
He also said, this partnership is in line with the company’s aspiration to make sports accessible in India through Performax.
The homegrown sportswear brand will have exclusive rights to manufacture kits across all formats of the game. It will also be the sole supplier for all match, travel and training wear for the AIFF, including men’s, women’s and youth teams. In addition to this, as the merchandise sponsor, Performax will also hold the rights to manufacture and retail these products.
Performax Activewear is present across 1,500+ stores in India. In addition, the brand is available on digital commerce platforms such as Ajio and JioMart. The official and fan merchandise will be available in Performax exclusive stores and at various retail partner stores across the country, said the company’s press release.
