Reliance Retail acquires majority stake in Alia Bhatt’s clothing brand Ed-a-Mamma – ET Retail
Reliance Retail Ventures Ltd. (RRVL) has signed a joint venture with Alia Bhatt‘s clothing brand of kids and maternity wear, Ed-a-Mamma for a 51% majority stake. ET was the first to report on July 17 on the possible acquisition. Launched in 2020, Bhatt has extended the kids brand into teenage and maternity wear segments as…