New Delhi: D2C essential menswear brand DaMENSCH is planning to open 100 stores by the end of 2024, the company shared in a media release on Wednesday.
Within a span of 12 months, the homegrown innerwear brand has opened 25 exclusive retail outlets in India.
On the recent launch of its 25th store, Gaurav Pushkar and Anurag Saboo, co-founders of the brand said, “Even though DaMENSCH has always banked on a multi-channel approach, offline continues to be a focus channel for us. A special feature of our offline outlets is that there is complete coherence with the experience our consumers get through the online route. Furthermore, we have stocked the stores with the entire range of products offered by DaMENSCH, so that the consumers can touch and feel their premium prowess before making their purchasing decision.”
Currently, it is focusing on Delhi-NCR, Pune, Mumbai, Hyderabad, and Bengaluru as the targeted cities to open its outlets.
Further, the brand said it is catering to slow fashion demands, and encourages consumers to stock their wardrobes with clothes that can be used multiple times, thereby advocating a sense of sustainable clothing.
