New Delhi: Homegrown fashion brand Rangita has reported a 6.5 times growth in its consumer demand on the back of the expansion of its portfolio catering to the festive demand, said the company in a press release on Wednesday. The brand highlighted that its pricing strategy has been a key driver in its growth story.
Rangita is a fashion label by Stellaro Brands, which is a House of Brands from Snapdeal parent company.
In terms of products, the company said that its occasion wear portfolio has seen strong demand in the Rs 900-1200 price range. Further, the retailer added that its regular daywear portfolio has witnessed a surge in demand for items priced between Rs 500-700.
For geographies, the apparel retailer saw key cities including Bengaluru, Hyderabad, Chennai, Delhi and Mumbai contributing about 34 per cent to the company’s total sales.
Launched in January 2023, the brand sells on various e-commerce platforms, including Myntra, Amazon, and Flipkart.
