New Delhi: Clothing retailer Bhaane has partnered with global sports organization, the National Basketball Association (NBA) to launch and operate the e-commerce platform NBAStore across India, the company announced in a press release on Thursday.
“The NBA is one of the largest sports leagues globally, and we’re excited to collaborate with them on their official online store in India,” said Anand Ahuja, founder and CEO, Bhaane.
The online store will sell official NBA merchandise, including current and former player jerseys, apparel, headwear, footwear, basketballs, and accessories.
Additionally, the marketplace will offer products from brands such as Nike, New Era, Mitchell & Ness, Wilson and NBA Fanwear by Suditi.
“The launch of our most comprehensive store dedicated to fans in India comes at a time when the e-commerce industry in India and interest in the NBA are both booming,” said Sunny Malik, business head – global partnerships and media, NBA India.
He added that through this collaboration, NBA aims to tap into the e-commerce growth in India and meet the growing demand for authentic merchandise and fanwear in the Indian market.
