New Delhi: Brand Studio Lifestyle (BSL), a house of fashion brands, has expanded into the Middle East e-commerce market, it announced in a press release on Thursday. The expansion will cover countries including the UAE, Saudi Arabia, Bahrain, Kuwait, Qatar and Oman.
For the expansion, the company is going to partner with e-commerce platforms like Styli, Noon, Namshi, and Centrepoint based in the UAE, it said in the release.
Further, BSL plans to expand its presence into South & South-East Asia, and European markets.
Shyam Prasad, CEO, Brand Studio Lifestyle said, “Our expansion into the flourishing GCC e-commerce market is in line with our objective of providing a diverse range of fashion choices to our global clientele. Our vision to deliver on-trend fashion through a robust fashion supply chain ecosystem is still the driving force behind our global expansion.”
Sharing his views on this development, Nirmal Jain, CEO, Styli (Landmark Group) said, “We are excited to partner with Brand Studio Lifestyle to bring its fashion forward and Gen Z centric portfolio of brands to consumers in the Middle East. We look forward to growing this partnership over the long term and continue to offer consumers the best in global fast fashion.”
Founded in 2015, the Bangalore-based fashion company has achieved a compounded annual growth rate (CAGR) of 38 per cent over the last eight years.
