New Delhi: Aditya Birla Fashion and Retail (ABFRL), one of India’s largest branded fashion and retail companies, is partnering with Ingenuity to support the launch of its artisanal lifestyle brand Jaypore in the US market through the digital route, the company announced in a media release on Tuesday.
This collaboration is geared towards enabling the company to expand its direct-to-consumer (D2C) presence on a global level, read the release.
Ashish Dikshit, managing director at ABFRL said, “While Indian markets offer huge opportunity for consumer brands, it’s also an era for Indian brands to delight customers overseas. These are not just customers of Indian diaspora but also natives of those markets.”
“Jaypore has a distinct appeal amongst customers who are looking for intricate designs, artisanal crafts, fine work and great quality products from India,” he added.
Vivek Ganotra, CEO at Ingenuity said, “We are delighted to be working with ABFRL to introduce their Jaypore brand to the US market, which will be their first expansion into the country.”
