New Delhi: French apparel brand, Kiabi has inked pact with Myntra to enter the India market, it said in a press release on Wednesday.
The company said it will have an online brand store on the Myntra app that will help strengthen its position in the Indian fashion market.
Francois Haimez, international leader, Kiabi said, “True to our international development strategy, which aims to provide all families with a reimagined fashion that combines quality, price, style, and sustainability, we are proud to connect with Indian families in this symbolic country as a longstanding partner in the production of our collections.”
Currently, Kiabi has presence in more than 25 countries across Europe, the Middle East, Africa, South America, and now in Asia.
Jayanti Ganguly, vice president – business, Myntra said, “Kiabi is poised to have a successful run in India on the back of our shared values of a customer-first mindset and being the go-to fashion destination for the entire family. We are confident about building Kiabi into a household name with our huge base of premium shoppers, robust delivery network, and keen understanding of India’s fashion needs.”
Myntra presently hosts over 400 international brands and added more than 50 brand in 2023.
