Aditya Birla Group to launch jewellery business, Novel Jewels, in July: Report – ET Retail
Representative Image Aditya Birla Group‘s jewellery business under the brand name ‘Novel Jewels Ltd’ will start its operations this July, ET Now claimed quoting its sources. The company last June had announced its intention to get into the retail jewellery business with investment of around Rs. 5000 crore. The company had then said that the…