Zavya, a jewellery brand, has announced the appointment of former Snapdeal senior leadership team member, Ravi Malani, as its new co-founder.
Ravi Malani, co-founder of Zavya, said in a statement, “I’m thrilled to become a part of Zavya’s goal of fabricating everyday fine jewellery accessible and elegant for all women. The Indian fine jewellery landscape presents an excellent opportunity for Zavya. With this association, I am looking to strengthen existing silver jewellery categories and foray into areas like gold and lab-grown diamond market.”
Zavya is projected to commence strategic efforts to enhance the brand identity, foster productive partnerships with celebrities and incorporate a streamlined approach in the omnichannel retailing experience. The company expects that Malani’s diverse experience at Snapdeal, managing performance marketing and leading projects in analytics and growth strategies, would contribute to Zavya’s strategic direction and team management.
Poem Kabra, founder and CEO of Zavya, said, ”I’m thrilled to welcome Ravi as Zavya’s co-founder and COO. His e-commerce expertise aligns with our vision and will drive Zavya towards becoming a leader in the fine jewellery Market. Ravi’s skills complement mine, enhancing our strategic decisions to expand and diversify our product range, form strategic partnerships, and offer a seamless omnichannel experience for our customers. We’re confident that Ravi’s track record at Snapdeal will significantly contribute to Zavya’s pioneering success in the industry.”
