New Delhi: Nasher Miles, a direct-to-consumer luggage brand has appointed industry veteran Anil Verma as chief strategy officer, effective immediately, the company announced in a media release on Wednesday.
Prior to joining the firm, Verma held leadership positions in various multinational companies like Purplle.com, Samsonite, and Delsey Paris. In his role, he will guide the brand’s foray into brick-and-mortar retail, ensuring a seamless customer experience across all touchpoints, as the company said.
Verma will oversee the company’s overall strategic direction, encompassing product development, finance, and operations.
On his appointment as chief strategy officer of the company, Verma, said, “I am confident that my experience can help Nasher Miles capitalize on emerging opportunities and achieve its long-term vision. I look forward to collaborating with the talented Nasher Miles team to propel the brand to even greater heights.”
Abhishek Daga, Founder & Chairman, Nasher Miles, said, “His strategic expertise and proven ability to navigate complex challenges, particularly within the luggage industry, will be invaluable as we build upon the momentum generated by our appearance on Shark Tank India.”
