New Delhi: D2C hair extensions company, HairOriginals has partnered with salon chain Naturals Salon to sell its products across 6 locations in India.
Looking forward, this year, the hair extensions company aims to expand to more than 50 Naturals locations across India.
Further, it is aiming for a 7-8 per cent offline revenue contribution from this partnership by the end of this year, the company told ETRetail.
This collaboration aims to enhance awareness and accessibility of hair extensions, leveraging the strengths of both brands to serve customers across high-traffic locations such as airports and major malls, including the Phoenix Mall. These locations have already set the stage for a broader reach into metro cities and other tier cities.
Currently, the locations that are live now include Nails n Beyond, Hyderabad Airport, Telangana, Nails & Beyond Salon, HRBR Layout, Bangalore, Karnataka.
Jitendra Sharma, founder and CEO of the company said, “We offer you the convenience of premium natural hair at easy-to-reach locations like airports and malls, for your peace of mind about your travel beauty routine and letting your hair and personality out wherever is our highest concern.”
In the future, HairOriginals aims to explore more such partnerships to expand its market presence and revolutionize the Indian market of human hair extensions.
