Aussiebum, Australian brand of men’s swimwear, underwear, and clothing plans to establish its own manufacturing unit in India to produce for domestic and global markets, Sean Ashby founder and CEO of the company told ET.
The brand aim to capture 3-5% share of the innerwear market in India by 2026 and has already started selling online.
“This localized production will create employment opportunities while enabling aussieBum to seamlessly blend Indian talent and resources into its design and innovation process,” said Ashby.
Founded by Sean Ashby in 1999, AussieBum transformed from a small swimwear venture into a global brand.
“We recognizes India’s potential as an emerging fashion hub where global and local styles converge. The brand aims to cater to the style preferences of modern Indian men who seek apparel that combines fashion with function and sustainability,” the executive said.
Indian consumers are increasingly favouring sustainable fashion choices. Australia based men’s innerwear and athleisure wear brand has begun its operations in India in October 2023.
The brands is operating manufacturing facilities in China, Bangladesh, Thailand, and Vietnam.
The innerwear market in India is estimated to be worth around Rs 48,123 crore and is projected to realize a CAGR of 11.5%, translating to a market value of Rs 26,952 crore by 2025.
