IPL: Bollywood, sportsmen rule ad volumes – Times of India
New Delhi: Cricket may be a religion in India, but it’s Bollywood celebrities who ironically hog the limelight when it comes to brand endorsements on TV during IPL, the country’s biggest sports extravaganza.Superstar Shah Rukh Khan (SRK) seems to be the most visible during this IPL season as he reigned supreme with a 12% share…