New Delhi: Direct-to-consumer (D2C) fashion brand Powerlook is aiming to achieve a gross merchandise value (GMV) of Rs 300 crore this financial year 2024-25, clocking over two times growth against last year, the company said.
The fashion brand which has presence on platforms like Myntra and Flipkart recorded a GMV of Rs 130 crore in the last financial year.
The brand also has a stronghold in the offline market with good operating revenue, it said in a statement.
“By prioritizing quality products and personalized shopping experiences, the brand continuously endeavours to exceed customer expectations,” Powerlook’s co-founder Raghav Pawar said.
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He further said the brand has maintained 35-40 per cent growth quarter-on-quarter last year. It has witnessed a 30 per cent quarterly increase in sales and revenue.
Powerlook’s focused marketing campaigns, strategic collaborations with renowned influencers, and a dynamic pricing strategy and customer retention policy have propelled growth, Pawar said.
The firm said it has leveraged social media platforms such as Instagram and Facebook to engage with its audience and cultivate a robust online presence.
