New Delhi: Apparel Group, a global fashion and lifestyle conglomerate, has collaborated with Myntra to expand the presence of Victoria’s Secret in India. The American brand, known for its lingerie, clothing, and beauty products, will now be more accessible online in India, specifically targeting the fashion preferences of the younger population, the company said in a media release on Thursday.
Victoria’s Secret intends to offer a smooth shopping experience for the modern generation and connect global fashion trends with Indian customers through this initiative. By partnering with Myntra, Victoria’s Secret is expanding its presence in the country, making its popular products available to customers in almost 19,000 locations.
Commenting on the partnership, Tushar Ved, President of Apparel Group India, said, “Partnerships are key to unlocking new opportunities and achieving greater success. By joining forces with Myntra, we can leverage their expertise in e-commerce and digital marketing to enhance our virtual presence in India and offer customers an unparalleled shopping experience.”
Speaking on the partnership, Venu Nair, CXO – Strategic Partnerships & Omnichannel, Myntra, said, “The collaboration represents a strategic move to expand the brand portfolio and emphasizes the synergistic partnership between the two firms.”
