Modenik Lifestyle appoints ex-P&G India MD as Executive Chairman – ET Retail


LV Vaidyanathan

New Delhi: Essential wear company Modenik Lifestyle has appointed former P&G India MD, L.V. Vaidyanathan as its executive chairman, it said in a press release on Tuesday.

Vaidyanathan will take over from Sunil Sethi who will retire from the company on July 31. Sethi will continue to serve on the Board of Directors for the company.

“My tenure at Modenik Lifestyle has been immensely rewarding. As I embark upon my new journey focused on strategic/advisory roles and entrepreneurial ventures that give back to the community, it is with great confidence that I pass the baton to L.V. Vaidyanathan, whose extensive expertise and vision will propel Modenik to new heights. I am excited to welcome him and look forward to the continued growth and success of the company under his leadership. I am proud of seeing through Shekhar Tewari’s journey to take on the role of Chief Executive Officer for the company,” said Sethi.

Earlier this year, Modenik promoted Shekhar Tewari to the CEO and Executive Director of the firm.

Headquartered in Bengaluru, Modenik was formed post-merger of Dixcy Textiles and Gokaldas Intimatewear, the parent company of the brand Enamor. In addition to Dixcy and Enamor, the brand also has an exclusive licensing agreement with Levi’s to manufacture and distribute innerwear in India.

  • Published On May 28, 2024 at 12:48 PM IST

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