Fast fashion retailer Shein hikes prices ahead of IPO – ET Retail
LONDON: Fast fashion retailer Shein, known for its China-made $5 tops and $10 dresses, has hiked prices by over a third on some core products, in a move likely to boost revenues ahead of its planned IPO, according to an analysis of its pricing strategy. Shein’s average price hikes exceeded those of its rivals H&M…