New Delhi: Haldèn, a Mumbai-based luxury men’s brand, has raised Rs 5 crore in a seed funding round led by Prajay Advisors, a family office based in Mumbai, it said in a media release on Monday.
The funding will help enhance its brand presence and expand its innovative product line.
Mukund Singhal, co-founder and director of the company stated, “The fundraised will be strategically used to expand Haldèn’s offline presence too. The goal is to enhance brand visibility, increase sales, and penetrate new online and retail markets.”
Anuj Beriwal, co-founder and director of Haldèn commented, “Our goal is to make luxury products accessible to a wider audience while maintaining the quality and affordability that our customers expect.”
Founded in 2019, Haldèn has served over 1 lakh customers from tier 1 and tier 2 cities since its inception.