NEW DELHI: Iconic British lifestyle brand Laura Ashley is set to enter the Indian market through a licensing model next year.
Partnering with Bradford License India, a licensing agency, Laura Ashley aims to establish partnerships through licensing across relevant product categories in the country, says a press release.
Laura Ashley and Bradford are targeting a launch at the beginning of 2025 in India, focusing on categories such as textiles and soft furnishings, wallpaper, furniture, and upholstery.
Plans are underway to introduce a variety of Laura Ashley products in India through a licensing model that further develops through multiple retail channels, including exclusive brand outlets and online platforms, it adds.
