Delhi High Court passed a judgement on Wednesday, restraining T-series from using ‘Aashiqui‘ in their movies. Justice Sanjeev Narula stated that the use of this word by T-Series could cause public confusion and dilute the ‘Aashiqui’ brand. The court ruled in favour of Vishesh Films, after T-Series had announced a film with a similar title.
Explaining the whole journey of ‘Aashiqui’, Mukesh Bhatt told us, “Aashiqui franchise was started by me and Gulshan Kumar, Bhushan Kumar‘s father.It was a script written with some sort of sincerity and purity. We didn’t depend on any sort of star system to make that film. We did it with newcomers. We did it with new music directors Nadeem-Shravan. We created that film which became a cult. It took 21 years for the sequel. Unfortunately, Gulshan ji passed away and Bhushan came to me that let’s create something of what you made with my father.”
He further said, “I made ‘Aashiqui 2’ with the same values that I made the first one with. I have the experience of understanding what to do and what not to do. I’ve been in the business for 50 years which unfortunately Bhushan is not. He was not understanding the core values of what ‘Aashiqui’ should be and unintentionally he was doing more things to harm it than to do good for it. The idea is to protect the franchise.”
The veteran producer added that he need to protect the franchise as Bhushan Kumar was not understanding the core values of it and causing harm. “I did what I did to protect the brand ‘Aashiqui’, not only for myself and Bhushan but people in general. ‘Aashiqui’ as a franchise belongs to the audience. If ‘Aashiqui’ dies, love dies, music dies. We are committed to protect it for the audience for years to come. I did this, because this was the only way there could be a stopage for him to do a further harm to the franchise because he was unintentionally doing damage to it,” he said.
Vishesh Bhatt echoed his sentiments and explained the judgement, adding that, “You’re the custodian of something which belongs to the audience. It should not be misued or misrepresented. The honourable judge said that it is of significant cultural value and it’s a brand which resonates which people. It was not about T-series only. It was about the protection of the brand so that it is not misused or misinterpreted. There were a lot of other people putting a lot of fake news about ‘Aashiqui’ and making announcements. There was a lot of public confusion. So, the judgement got some sanity to it.”
Talking about the next installment of ‘Aashiqui 3’, Mukesh Bhatt concluded, “Aashiqui has to be done in the same way in which the first two parts have been done – with a lot of love and purity. Only then, it will resonate with people. Otherwise don’t make an Aashiqui.”
Explaining the whole journey of ‘Aashiqui’, Mukesh Bhatt told us, “Aashiqui franchise was started by me and Gulshan Kumar, Bhushan Kumar‘s father.It was a script written with some sort of sincerity and purity. We didn’t depend on any sort of star system to make that film. We did it with newcomers. We did it with new music directors Nadeem-Shravan. We created that film which became a cult. It took 21 years for the sequel. Unfortunately, Gulshan ji passed away and Bhushan came to me that let’s create something of what you made with my father.”
He further said, “I made ‘Aashiqui 2’ with the same values that I made the first one with. I have the experience of understanding what to do and what not to do. I’ve been in the business for 50 years which unfortunately Bhushan is not. He was not understanding the core values of what ‘Aashiqui’ should be and unintentionally he was doing more things to harm it than to do good for it. The idea is to protect the franchise.”
The veteran producer added that he need to protect the franchise as Bhushan Kumar was not understanding the core values of it and causing harm. “I did what I did to protect the brand ‘Aashiqui’, not only for myself and Bhushan but people in general. ‘Aashiqui’ as a franchise belongs to the audience. If ‘Aashiqui’ dies, love dies, music dies. We are committed to protect it for the audience for years to come. I did this, because this was the only way there could be a stopage for him to do a further harm to the franchise because he was unintentionally doing damage to it,” he said.
Vishesh Bhatt echoed his sentiments and explained the judgement, adding that, “You’re the custodian of something which belongs to the audience. It should not be misued or misrepresented. The honourable judge said that it is of significant cultural value and it’s a brand which resonates which people. It was not about T-series only. It was about the protection of the brand so that it is not misused or misinterpreted. There were a lot of other people putting a lot of fake news about ‘Aashiqui’ and making announcements. There was a lot of public confusion. So, the judgement got some sanity to it.”
Talking about the next installment of ‘Aashiqui 3’, Mukesh Bhatt concluded, “Aashiqui has to be done in the same way in which the first two parts have been done – with a lot of love and purity. Only then, it will resonate with people. Otherwise don’t make an Aashiqui.”