Toniq Retail Brands, a multi-brand fashion company, has acquired Puducherry-based accessories brand Ayesha Accessories.
Founded by Jacqueline Kapur, Ayesha Accessories is known for its in-trend and affordable range. Toniq has acquired both the Ayesha brand as well as its current retail footprint.
The acquisition “strengthens Toniq Retail Brands portfolio to seven distinct brands and expands its retail footprint to 140 store-in-store (SIS) formats in Lifestyle and Shoppers Stop outlets,” said the company in a statement.
“It also enhances its digital presence on major ecommerce platforms like Myntra, Nykaa Fashion and Tata Cliq.”
Founded in 2010, Toniq Retail Brands has a distribution network spanning both offline and online channels.
“The acquisition of Ayesha Accessories aligns with Toniq Retail Brands strategy to scale up its distribution, extend Ayesha’s core signature design to a broader audience and establish it as a full-range accessories label catering to the Gen Z and Gen Alpha demographics,” said the statement.
Sonali Bulchandani, founder-CEO of Toniq Retail Brands, said, “This acquisition perfectly aligns with our growth strategy, allowing us to reach a wider audience with contemporary, high-quality fashion jewellery. Ayesha has always been a fun, playful brand with a strong identity and loyal customers. Our aim is to extend the brands core signature design to a much larger landscape by becoming a full-range accessories label, offering premium fashion jewellery with contemporary design and functionality.”
Ayesha Accessories has now been launched in 45 Shoppers Stop stores across India within a period of two months.
Sohel Lalvani, COO and co-founder of Toniq Retail Brands, added, “We are planning to expand Ayesha’s footprint to 100 stores in the coming months. The past few months have been a period of consolidation for us, allowing us to leverage our strengths in our product portfolio and our distribution network across offline and online channels.”
Toniq Retail Brands is a women-led company, with women making up 80% of its key management. Its portfolio caters to various segments, including fashion accessories, hair accessories, ethnic jewellery and men’s accessories.
The company has plans for exclusive brand stores in select cities and partnering with quick commerce companies to expand its reach.
