Fabindia has announced its strategic collaboration with the Ministry of Micro, Small, and Medium Enterprises
(MoMSME) under the Central Government’s PM Vishwakarma Scheme, which is aimed at supporting India’s traditional artisans by promoting their products and expanding their market reach.
The initiative is aimed at supporting carpenters, boat makers, weavers, armoured, blacksmiths, meson, goldsmith, locksmith, sculptor, stone breaker, hammer and tool kit maker, cobbler, tailor, toy maker, barber, garland maker qand other skilled craftsmen.
Fabindia is a othing brand which has 357 retail stores which primarily sell in India and 7 international stores.
The PM Vishwakarma Scheme seeks to empower traditional artisans across the country by providing them with financial support, skill development, and marketing assistance. “The collaboration between Fabindia and MoMSME is focused on enhancing the marketing development activities of artisans registered under the PM Vishwakarma scheme, enabling them to showcase their craftsmanship to a wider audience and boost their livelihoods,” said Fabindia in a statement.
Fabindia will integrate artisan-made products into its retail network, offering them a platform to showcase and sell their goods across markets.
“Through training and skill development programs, Fabindia will assist artisans in honing their craftsmanship while incorporating modern design trends and technology to increase the commercial appeal of their products,” said Fabindia.
For branding and promotions,Fabindia will promote the products created by these artisans both online and offline, ensuring greater visibility and demand for authentic, handmade Indian crafts.
“The initiative is committed to preserving and promoting Indian craftsmanship and artisans by providing them with the tools, training, and platform they need to thrive in the modern marketplace. With this collaboration we are sure that it will not only empower artisans but also ensure their crafts receive the recognition and market access they deserve,” said Fabindia.
