Mumbai: Trisu, a jewellery brand, has completed its first pre-seed funding round, led by early-stage venture capital firm All In Capital. JK Tyres, Amaanta Group, and angel investors Himanshu Aggarwal and Sumer Sethi also participated in the round.
“With this funding, we aim to disrupt India’s $80 billion jewellery market with unique vermeil pieces that look like solid gold but cost a fraction. Our goal is to become the top gold alternative and capture 10% of the everyday gold jewellery market by 2034,” said Chopra, Founder of Trisu.
The brand aim to provide long-lasting, affordable gold alternatives in India, particularly for individuals aged 30-60.
With its head office in Gurgaon and manufacturing site in Jaipur, Trisu has achieved 24 times growth within eight months of operation. The company aims to generate $1 million in monthly recurring revenue by 2025 and open ten shop in shops and five exclusive outlets by December 2026.
With over a decade of experience in her family’s jewellery business, Saloni was also an early employee at Blissclub, where she helped scale the brand from Rs 3 crore to Rs 100 crore in ARR.
“Saloni makes for a great founder-market-fit for this category, given her earlier stints. Building a brand for the female TG needs customer centricity flowing top down in an organisation and Saloni fulfills that perfectly.” said Aditya Singh, Co Founder at All In Capital.
By the end of this year, Trisu plans to expand its presence across all marketplaces, including quick commerce platforms. The founding team also includes Shrey Bansiwal, who has experience with Oyo, Urban Company, and Blissclub, and MahakChopra, who brings over a decade of brand-building experience from Singapore.
