Flipkart is facing users’ backlash for a promotional deal that advertised iPhone 13 for Rs 11. Part of the upcoming Big Billion Days sale, Flipkart teased iPhone 13 for iPhone 13 at 11pm under its ‘Fastest Fingers First’ offer. Buyers, who expected to snag the iPhone at an ‘unbeatable price’ were left disappointed and frustrated with some complaining about seeing the product ‘sold out’ and ‘went out of stock’ within minutes.Others said that while they were able to purchase the smartphone for Rs 11, the order was later cancelled by the e-commerce platform. While others claimed to face technical glitches while ordering.
Flipkart users took to microblogging platform X (formerly Twitter) to share their frustrations, with some calling it a ‘marketing gimmick’, ‘biggest scam’, ‘fraud’ and ‘injustice’ for users.
Take a look at some of the posts shared by X users
“Is fraud really happening in Flipkart. An investigation should be done to find out who all have been cheated.✍️There should be no injustice with the common people.”
“If you were trying to get an iPhone 13 for ₹11 at 11 PM then probably you were probably fooled. This is one of the marketing gimmick used by online shopping platforms to create buzz. “Sold Out” message will pop up for everyone.”
“@Flipkart i cant even imagine Flipkart will do such type of scams.they were going to offer Iphone 13 today at Rs.11 at MIDNIGHT. We were sitting since 7 p.m , but suddenly it was showing Rs.49,900. Its not acceptable @Flipkart its called mentally harassing peoples.”
“If true, BIGGEST DISAPPOINTMENT OF #bigbillionsday SALE. What have you done #flipkart I still think this is a joke… KYA ISSE SCAM KAHENGE KE NAHI??”
What Flipkart said
Replying to one of X users, Flipkart Support said “We understand your concern about the offer. The fastest fingers first offer was claimed by the first three customers. But don’t worry! You can still catch great deals at 9 PM and 11 PM every day as part of our ongoing The Big Billion Days. Appreciate your understanding.”