New Delhi: Actor Rana Daggubati has invested an undisclosed amount in an all-white lifestyle brand Kingdom of White.
In a media release on Monday, the digital first brand shared that it aims to build its brand presence across India with an omnichannel approach.
On this collaboration, Vineet Haralalka, co-founder of Kingdom of White, said, “We’re thrilled to welcome Rana Daggubati to our family. His investment will help us grow our footprint across India while introducing our curated, minimalist styles to more customers.”
Currently, the brand has a presence in over 20 retail stores across major cities and also sells on e-commerce platforms including Myntra, Amazon, Ajio, and Nykaa Fashion.