Jewellery brands are on expansion mode in East India – ET Retail


Jewellery brands are on expansion mode in East India. Manik Chand Jewellers is coming up with two showrooms one in Upper Assam’s Jorhat and other in Kolkata.

Krishan Kumar Soni, MD of Manik Chand Jewellers said, “We are coming up with two showrooms – one in Jorhat in around 4000 square feet area and one in Kolkata in around 6000 sq. Ft. These facilities will come up by 2025. We are also expanding our Fancy bazar outlet in Guwahati”.

He added that Gold continues to be a stable and promising investment, with its value consistently appreciating over time. “As a timeless asset, it appeals to investors seeking long-term security and growth. This positive trend reinforces the strength of gold as a wealth-preserving choice, making it a smart addition to any investment portfolio”.

He said, “The brand has six jewellery showrooms in Northeast with four of them being in Guwahati. Encouraged by positive customer feedback and an increasing demand, Manik Chand Jewellers is now gearing up for expansion across Assam, other states of the Northeast, and West Bengal.

Soni said “The past year has been a wonderful journey of growth, gratitude, and trust built with our patrons. As we look to the future with plans for expansion across Assam, the Northeast, and West Bengal, our mission remains clear-to offer timeless jewellery that holds both beauty and value for generations. With international markets in flux and predictions of gold prices potentially surpassing six digits, now is an opportune time for our patrons to consider gold as an investment for both its luxury and long-term value. This vision aligns with the idea to support and strengthen the investment culture in the Northeast India”.

  • Published On Nov 5, 2024 at 08:16 AM IST

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