New Delhi: Brandman Retail (BMR), has entered into an exclusive distribution agreement with Wolverine Worldwide to bring Saucony, a performance footwear brand, to the Indian market, the brand said in a media release on Monday.
With this move, BMR will manage the brand Saucony alongside the brands like New Balance and On in India. Also, BMR will distribute Saucony’s curated footwear selection to meet the rising demand for performance-driven, premium footwear in the country.
Arun Malhotra, managing director of Brandman Retail, said, “We are excited to bring Saucony’s legacy of performance and innovation to our customers. At Brandman, we share a passion for excellence and sustainability, aiming to elevate the running experience for athletes in India.”
Currently, the footwear brand is selling through the e-commerce platform Ajio.
