New Delhi: Homegrown fast-fashion D2C firm, The Indian Garage Company (TIGC), has entered the offline market with ambitious plans to open 100 stores in the next 2 years, a company’s top official told ETRetail.
Transitioning from a digital-first model, the firm has opened 3 stores in the last 2 months with a major focus on markets including Bengaluru, Hyderabad, Kochi. Going ahead, the brand plans to open 10 – 15 stores in this fiscal, majorly in the south then expanding gradually in the north of the country.
In an exclusive interview with ETRetail, Anant Tanted, founder and CEO, TIGC said, “The company is adopting a Company-Owned-Company-Operated (COCO) model for its initial stores to better understand the operational nuances before expanding into a franchise model.”
Elaborating the stores expansion strategy, Tanted said, “Our idea is to create an army of young fashion enthusiasts and entrepreneurs who can own TIGC franchise stores, with a setup cost as low as Rs 40-50 lakhs, making entrepreneurship accessible to young fashion enthusiasts.”
Data-Driven Growth and Consumer-Centric Strategy
Leveraging its extensive supply chain expertise, TIGC plans to use data analytics to identify ideal store locations, focusing on regions where its online penetration is the highest. Each store will be uniquely designed based on the local demographics and consumer behavior of the area, ensuring a tailored shopping experience.
These stores will house all three of TIGC’s brands—The Indian Garage (menswear), Hard Soda (plus-size fashion), and Freehand (womenswear).
Each store will feature advanced technology, enabling a seamless omnichannel experience and offering tailored merchandise based on local consumer demographics. TIGC’s “Garage Gala” marketing initiative is designed to engage young shoppers through in-store events and content-driven campaigns, the company shared.
Future Focus, Plans and Aspirations
The brand shared that it achieved profitability through a sustainable approach, ensuring each store operates efficiently. As Tanted emphasized, “Profitability is a core foundation for us.”
As part of its vision to narrate the Indian fast-fashion story globally, TIGC is in talks with major Middle Eastern e-commerce platforms like Noon, Namshi, and more. The brand expects to venture into international markets in the next three to five years, TIGC plans to expand to Europe and the Gulf, proudly representing India’s evolving fast-fashion industry on the global stage.
By the next fiscal year, TIGC anticipates that 5% of its business will come from international commerce, further diversifying its revenue streams.
Sustained Growth and Profitability
TIGC is poised to surpass ₹500 crore GMV this financial year, driven by a 20–30% growth during the festive season. Menswear remains a core contributor, accounting for 60% of revenue, with weekly Gen Z-focused collections contributing a significant share. The brand is also exploring new categories like footwear and perfumes to enhance its portfolio.
Backed by TMRW, the online venture of ABFRL, TIGC has secured a strong financial runway for the next two to three years, ensuring sustained growth without the need for aggressive capital burn.
