Zomato CEO Deepinder Goyal apologised for charging Rs 2 fee for veg-mode enablement and said that it is “stupid on our part.”
Responding to a LinkedIn post that criticised this charge and called it “Zomato’s latest masterstroke,” Deepinder Goyal said the charge will be removed and will be fixed. He after few minutes again commented removed after 45 minutes.
Saif Ali Khan Health Update
Poll
When Shopping Online, What Do You Value More?
Acknowledging the error, the Zomato CEO said, “This is absolutely stupid on our part. I am super sorry for this. This charge will be removed today itself. Will also fix what’s needed to fix in the team so that such s**t doesn’t happen again. Thank you for pointing this out.”
Upon verification, the platform displayed no veg-mode enablement fee on orders. However, it continued to levy a platform fee of Rs 10, along with applicable goods and services tax and restaurant charges.
The criticism originated from Rohit Ranjan, assistant vice president of e-commerce at Route To Market, who posted on LinkedIn stating, “Being a vegetarian feels like curse! in India these days. Zomato’s latest masterstroke-introducing an “extra charge” for the veg enablement fleet-has officially turned us into a premium subscription plan. So, fellow herbivores, brace yourselves! We’ve gone from ‘green and healthy’ to ‘green and pricey.’
“Thanks, Zomato, for proving once again that being veg is now a luxury tax!! Zomato, Deepinder Goyal #herbivores #luxurytax #vegetraiantax #curse Thanks Swiggy for treating us equally,” he added.
In response to Goyal’s apology, Ranjan expressed his astonishment at how the concept progressed from ideation to implementation, including obtaining stakeholder approval. He noted, “Bringing a vegetarian cruising concept in India was undoubtedly a bold and unconventional move.”