New Delhi: Krvvy, a functional innerwear and shapewear startup for women, has raised Rs 6.1 crore in funding in a pre-seed round co-led by Titan Capital and All In Capital, it said in a media release on Monday.
Other angel investors, such as Nikita Gupta (Co-founder of Housepital), Emmanuel Suraj (CEO of DefinEquity), Anuj Jain (VP of Investwell), and Anubhav Arora (Head of Credit at Metalbook), also participated in the round.
With fresh funds, the D2C brand plans to expand its online and offline presence across India.
“This funding will primarily be allocated to research and development, allowing Krvvy to expand its product range and introduce innovative functional innerwear products to the Indian market,” said Yash Goyal, Krvvy’s Co-founder and CEO, a former investment banker.
Krvvy is filling a major gap in the market by focusing on practicality and comfort in its designs, catering to the increasing demand for shapewear among Indian women, a category that has experienced significant growth in Western markets, the company said in a statement.
Founded by two engineering graduates Yash Goyal and Anant Bhardwaj in May 2024, Krvvy (pronounced Curvy) currently sells its products mainly through its website and major marketplaces such as Amazon and Myntra.
