Fukra Insaan (Abhishek Malhan) and Triggered Insaan (Nischay Malhan) just entered the hydration drink market, but instead of praise, they’re getting roasted. Their new drink, Fokus, looks eerily similar to Prime, the hydration brand by KSI and Logan Paul. The colors, the branding, even the bottle design—it’s all too familiar.
Social media caught on immediately. One Reddit user didn’t hold back: “Inko dekh ke kisi Logan walo ka Prime drink yaad aaya 😂,” basically calling Fokus a knockoff. Another user added, “It looks like Prime’s third copy (not that Prime is good or something). They will def use Ruchika for promoting this chapri brand and getting views. Sasta Prime 😭.”
People aren’t mad. They’re just having fun with how obvious the similarities are. Fokus seems to be banking on the same influencer-heavy marketing strategy that made Prime popular, except at a much lower price point.
Fokus hit the market in February 2025, and yes, it’s significantly cheaper than Prime
Having hit the market in February 2025, Fokus is being marketed as an affordable hydration drink, available in flavors like Mango Pineapple, Kiwi Lemon, and Watermelon Strawberry. The drink contains coconut water, taurine, and ginseng extract, ingredients meant to provide hydration and energy.
And the price? A three-pack costs Rs. 450. That’s way cheaper than Prime, which is ridiculously overpriced in India. One Redditor put it best: “It’s like Prime… but for people who think 500 bucks is too much for a drink.”
Fokus is clearly aiming at the younger crowd, the same people who built Fukra Insaan and Triggered Insaan’s careers. The two YouTubers have been posting behind-the-scenes content about the drink’s development, with their managers Mayank Mishra (Fukra Insaan’s manager) and Ankit Madaan (Triggered Insaan’s manager) handling the business side of things.
Fans are already calling Fokus a copy of Prime, but will it actually sell?
The internet can’t unsee the similarities. From the branding to the influencer-driven promotions, Fokus is walking the same path that made Prime a global hit. But while people love making fun of the “Sasta Prime” branding, they’re still paying attention.
Fokus launches across India in February 2025. Whether it thrives or just remains an inside joke on Reddit depends on how people actually like the drink. For updates, fans can follow their official Instagram handle @letsfokus.