The State Bank of India (SBI) has issued a warning to its customers and the general public about the rise of deepfake videos circulating on social media. These videos falsely feature top management from SBI, claiming to launch or endorse certain investment schemes. The bank has clarified that neither it nor its top officials support or offer such deceptive schemes.
SBI shared a post on X (formerly known as Twitter) in which the bank has warned the customers about the deepfake videos.
Read the post here
‘State Bank of India cautions all its customers and general public that Deepfake Videos of its Top Management are being circulated in Social Media that claim launch of or support to some investment schemes.
These videos attempt to advise people to invest their money in such schemes, through use of technological tools.
We clarify that SBI or any of its Top Officials do not offer or support any such investment schemes promising unrealistic or unusually high returns.
Members of the public are, therefore, cautioned against engaging with and falling prey to such deepfake videos circulated over Social Media.’
Deepfake videos are created using advanced artificial intelligence (AI) technology, manipulating images, voices, and footage to create highly realistic but entirely fake content. Fraudsters exploit this technology to impersonate prominent figures and institutions, making it appear as though they are promoting scams or false information. The rising usage and easy accessibility of deepfake technology is making it easier for cybercriminals to target large audiences quickly.
SBI has emphasised the importance of verifying the authenticity of content that claims to be from the bank.