New Delhi: Sumit Dhingra has been appointed as country director for Bestseller India succeeding Vineet Gautam, who stepped down from the position last year. Dhingra will assume the role from June 1st, 2025, according to a media release on Thursday.
With over two decades of experience in the fashion and lifestyle industry, he brings a wealth of expertise in general management, brand building, retail expansion, and strategic growth.
Dhingra has held leadership roles across leading global and Indian fashion brands. He started his career with Aditya Birla Fashion and Lifestyle and United Colors of Benetton before spending a decade at Arvind Fashions, where he played a pivotal role in scaling multiple international brands. Since joining Crocs in 2019, he successfully led business operations across India, Southeast Asia, the Middle East, and Africa during his tenure at Crocs.
Anders Holch Povlsen, CEO of Bestseller, said, “I am confident that, together with the team, Sumit will help drive that growth. India is an incredibly important market for the company, and we deeply appreciate the trust and support of our customers here. We look forward to continuing to strengthen our presence and delivering great fashion experiences to our customers across the country.”
On his appointment, Dhingra said, “All Bestseller brands are currently at an interesting juncture, having achieved significant progress while presenting substantial opportunities for further expansion and growth. I look forward to collaborating with the team to deliver excellence in the Indian market.”
