New Delhi: Luggage brand Nasher Miles is planning to increase its offline presence aggressively with plans to expand to 500 stores by Diwali and reach 1,000 stores by the end of this year, it said in a media release on Tuesday.
In two months of offline retail operations, the brand has established a presence in 200 cities across 24 states in over 400 stores across India, it shared.
Lokesh Daga, co-founder and director of the company, commented on this achievement, “Our aspiration was always to be an omnichannel brand. After establishing a strong online presence and reaching a scale of Rs 100 crore, we felt the time was right to expand into offline channels, which still represent the largest segment in our category.”
To spearhead its offline expansion, the brand has onboarded Anil Verma, a luggage industry veteran with experience in setting up Samsonite and Delsey in India.
Prior to joining Nasher Miles, Verma held leadership positions in various multinational companies like Purplle.com, Samsonite, and Delsey Paris. In his role, he will guide the brand’s foray into brick-and-mortar retail, ensuring a seamless customer experience across all touchpoints, as the company said. Verma will oversee the company’s overall strategic direction, encompassing product development, finance, and operations.
The company shared that its rapid offline growth has been fueled by ‘all shark’ deal received on Shark Tank India, which also significantly boosted its popularity.Also, the company also shared that it will set up a manufacturing and warehousing facility in Gujarat, with a monthly capacity of over 50,000 units. This strategic move is expected to optimize manufacturing costs, reduce time to market for both B2B and D2C customers, increase production to cater to growing demand via different channels, and allow easy customization for B2B orders.
Daga further said, “This is our first step in a series of many as we look to consolidate our Make in India initiative. We are on track to move over 75 per cent of our production to domestic facilities by the end of the financial year.”
Launched in 2017, the company currently has presence in Vivek Biyani’s Broadway and also sells through quick-commerce platforms including Blinkit and Zepto.
