Reliance Retail‘s fashion brand AZORTE has significantly expanded its offline presence by opening 12 new stores in key cities across India. The brand, which caters to fashion-forward consumers, has extended its reach to cities including Jaipur, Udaipur, Raipur, Dehradun, Gorakhpur, Ranchi, and two additional stores in Bangalore. This brings the total number of AZORTE outlets in Bangalore to five, marking a major milestone in the brand’s growth.
The expansion highlights AZORTE’s commitment to tapping into new markets and enhancing its presence in both existing and emerging cities.
Akhilesh Prasad, CEO of Fashion and Lifestyle at Reliance Retail, mentioned that AZORTE has established itself as a leading store format within the premium category and has experienced significant success since its launch in 2022.
“We are thrilled about our expansion plans, which will allow us to reach new cities and a broader customer base. The growth we’ve experienced has been remarkable, and our vision for the brand remains focused on delivering exceptional global styles to our customers,” Prasad said.
He added that they are committed to exploring new customer segments and enhancing the shopping experience to reflect consumers’ aspirations and lifestyles.
The newly opened stores are part of AZORTE’s strategy to meet the growing demand for high-quality fashion in tier-2 and tier-3 cities, offering consumers the same premium shopping experience as those in metropolitan areas.
In addition to its physical expansion, AZORTE has launched its Fall Festive campaign, introducing a new collection designed for the upcoming season.
