New Delhi: Gifting brand FNP (formerly Ferns N Petals) has appointed Paridhi Joshi as assistant vice president (AVP) – retail, it announced in a press release on Wednesday.
Joshi comes with an experience of 14 years in the retail industry. She has previously worked with Mensa Brands, Aditya Birla Fashion and Retail, ColorPlus and V-Mart Retail.
Commenting on the appointment, Pawan Gadia, director & global CEO, FNP said, “We are set to enhance the customer journey, infusing the latest trends, and showcasing our gift offerings in an engaging and impactful way. We are confident that her leadership will bring valuable insights and contribute significantly to our endeavours.”
In her new role, she will be overseeing category and merchandising operations and will optimize customer engagement strategies.
Established in 1994, FNP currently has over 350 stores in more than 125 cities across India. The brand also has an international presence in countries including UAE, Saudi Arabia, Qatar and Singapore.
