LONDON: British retailer Marks & Spencer said on Thursday it has teamed up with Puma and Reebok as it looks to bolster its offering of external brands.
M&S said over 140 products from the sportswear brands will be added to its website over February and March.
The retailer launched its “Brands at M&S” strategy in 2021 to attract more younger shoppers, with the move helping its ongoing turnaround.
M&S now has over 90 third-party brands, including adidas, Columbia, ASICS and Sweaty Betty.
It said sportswear searches on its website had grown by 110% over the last year.
According to Global Data, the UK sportswear market was worth over 15.3 billion pounds ($19.2 billion) in 2022 and is expected to grow by 16.3% between 2022 and 2027.
M&S reported better-than-expected clothing sales over the Christmas trading period.
Its food business is also trading well, with its sales growth second only to discounter Lidl, according to industry data. M&S shares are up 53% year-on-year.
