New Delhi: D2C menswear brand Snitch has appointed Varun Muralidharan as the lead retail operations and projects head, it said in a press release on Tuesday.
Muralidharan has previously served as the retail manager at Bestseller India.
Commenting on his appointment, Siddharth Dungerwal, founder, Snitch said, “With his innovative thinking and customer-centric approach, we are confident in his ability to further our mission of providing seamless and enjoyable shopping experiences for our customers.”
In his new role, he will oversee Snitch’s retail operations, store operations management, and will be responsible for customer experience enhancement to improve customer experience, read the release.
Started in 2020, the brand secured an All Shark Deal at Shark Tank India Season 2 and has recently raised Rs 110 crore in series A funding round.