Luxury perfumes and candle maker Diptyque, which recently entered India and opened its first store in Chanakya Mall, Delhi, is eyeing India to become one of its fastest-growing markets, Laurence Semichon, CEO, Diptyque told ETRetail.
The first store in Delhi spans across 50 sq mt which is the average store size of the brand globally. Over the next 5 years, the brand foresees to open 3 more stores in India.
“The idea India behind opening a store in India is to connect with Indian consumers and understand them better. Indian consumers have the spending power and the purchasing power is rising amongst the middle class as well with an increasing curiosity for Western brands,” she asserted.
The brand, which started its journey in 1961 in Paris runs 140 standalone boutiques and has a presence across 1,000 point-of-sales spanning over 30 countries, offering 300 SKUs globally.
“We have launched our entire portfolio of 300 SKUs in India and have no plans to offer localised offerings to consumers,” she stated.
When asked about eyeing profitability in India, she said, “Generally, we expect a good ROI within 3 years of opening the stores,” she said.
Currently, the best-selling markets of the brand are the US, China, and France followed by Japan and Korea.
