LinkedIn is testing a new feature: videos. The Microsoft-owned professional social media platform has reportedly avoided this feature, which has been raking in revenues for companies like Google-owned YouTube, Instagram in the form of Reels and TikTok.
A company spokesperson says the goal is to help users find relevant videos on the platform.
“[W]e are testing new ways to help members more easily discover timely, relevant videos to watch on LinkedIn,” Axios quoted Suzi Owens, a company spokesperson, as saying.
While the details about the feature are yet to be confirmed, an unofficial look came from a demo shared online. There is a new “Video” button in the app and a feed of short videos similar to TikTok and Instagram Reels.
Why LinkedIn may find it difficult to replicate TikTok’s success
LinkedIn has been working to attract content creators and they have a dedicated team and programs to help new creators grow, the report said. However, unlike TikTok and Instagram, people do not have millions of followers.
Hence, LinkedIn creators’ typically smaller following compared to TikTok stars may be a challenge. Meanwhile, Twitter is also competing in becoming a video-also platform, offering content creators an opportunity to earn more by posting videos directly on the platform.
A ban on TikTok can ease conditions but if the company decides to sell, it may be a difficult task for the Microsoft-owned company to attract creators.
According to an expert, LinkedIn has a different situation as the connections on the platform are more focused and trusted.
A company spokesperson says the goal is to help users find relevant videos on the platform.
“[W]e are testing new ways to help members more easily discover timely, relevant videos to watch on LinkedIn,” Axios quoted Suzi Owens, a company spokesperson, as saying.
While the details about the feature are yet to be confirmed, an unofficial look came from a demo shared online. There is a new “Video” button in the app and a feed of short videos similar to TikTok and Instagram Reels.
Why LinkedIn may find it difficult to replicate TikTok’s success
LinkedIn has been working to attract content creators and they have a dedicated team and programs to help new creators grow, the report said. However, unlike TikTok and Instagram, people do not have millions of followers.
Hence, LinkedIn creators’ typically smaller following compared to TikTok stars may be a challenge. Meanwhile, Twitter is also competing in becoming a video-also platform, offering content creators an opportunity to earn more by posting videos directly on the platform.
A ban on TikTok can ease conditions but if the company decides to sell, it may be a difficult task for the Microsoft-owned company to attract creators.
According to an expert, LinkedIn has a different situation as the connections on the platform are more focused and trusted.