The BJP spent Rs 1,737.68 crore during the 2024 Lok Sabha elections, as detailed in their expenditure report submitted to the Election Commission. The expenditure was split between Rs 884.45 crore for general propaganda and Rs 853.23 crore for candidate-specific costs.
The party allocated Rs 611.50 crore towards media advertisements, encompassing print and electronic media, bulk SMS services, and content distribution across cable, websites, and television channels. An additional Rs 55.75 crore was utilised for publicity materials including posters, banners, hoardings, and flags, as reported by news agency PTI.
The party’s expenditure on public gatherings, processions, and rallies, covering stages, audio equipment, barricades, and vehicles, totalled Rs 19.84 crore.
Travel expenses constituted a substantial portion of the overall expenditure.
Star campaigners’ travel costs, authorised by the party’s central headquarters, amounted to Rs 168.92 crore, whilst Rs 2.53 crore was spent on other party leaders’ travel.
The BJP, which achieved its third successive victory in the general elections, invested significantly in public outreach and promotional activities, as shown by its expenditure distribution.
The gross receipts during the period between the announcement and completion of state elections were recorded as Rs 5,552.57 crore for Arunachal Pradesh, Rs 5,552.41 crore for Sikkim, and Rs 5,555.65 crore for Odisha.