Alphabet Inc’s Google is in reportedly in the final stages of acquiring AdHawk Microsystems Inc, a Canadian developer of eye-tracking technology, for $115 million, signaling a renewed push into headsets and smart glasses, according to sources familiar with the deal. Incidentally, Google is a pioneer of smart glasses technology, releasing a device called Google Glass more than a decade ago. Google launched several iterative versions of Google Glasses. In fact, Google founders Larry Page and Sergey Brin were also spotted wearing Google Glasses on a few occasions. However, the gadget wasn’t never a big seller and Google finally discontinued it two years ago. Google is said to be now aiming for a resurgence in the smart glasses market, driven by advancements in artificial intelligence.
According to a report by Bloomberg, the acquisition of AdHawk Microsystems Inc, which includes $15 million in performance-based payments, is expected to close this week. The acquisition of AdHawk, backed by major tech firms like Samsung, Intel, HP, and Sony, will provide Google with crucial technology and talent to support its ambitions. Incidentally, Facebook-parent Meta considered buying AdHawk Microsystems in 2022.
Though talks could still collapse, said the sources, who requested anonymity as the deal is not yet public. The acquisition of AdHawk, known for its low-power eye-tracking chips and software, would bolster Google’s efforts in augmented and virtual reality (AR/VR) technology.
What may happen to Canada-based AdHawk once Google buys it
AdHawk, founded in 2017 and based in Waterloo, Ontario, has developed advanced eye-tracking technology, including the MindLink glasses, and provides its technology to device manufacturers. The company’s key advantage lies in its low-power components, which enable faster analysis of pupil and cornea movements compared to competitors.
The acquisition comes as eye-tracking technology becomes increasingly crucial for AR/VR headsets, exemplified by its central role in Apple’s Vision Pro and Samsung’s upcoming Moohan headset, developed in collaboration with Google. AdHawk’s technology is expected to integrate into Google’s Android XR operating system, designed for these devices.
Following the deal’s completion, AdHawk’s team is reportedly set to join Google’s Android XR team within the Platforms organization. This acquisition follows Google’s earlier purchase of a portion of HTC’s XR division for $250 million, further expanding its expertise in headsets and glasses.