NEW DELHI: TV viewership of Indian Premier League (IPL) 2024 crossed 40 crore, marking the highest-ever cumulative reach for the live broadcast of 18 matches. , the official broadcaster of IPL, which is airing the matches on the Star Sports network, said it recorded 12,380 crore minutes of watch time (citing Broadcast Audience Research Council), a growth of 15% compared to the 2023 edition.
TV viewership for 18 matches in the previous IPL season was 36.4 crore. Further, the TVR of IPL witnessed a growth of 17% compared to the previous year. “The growth in viewership reflects fans’ unwavering support and love for IPL on TV,” it said in a statement.
The inclusion of Indian Sign Language Feed and AI tech in the Tata IPL 2024 broadcasts has met with positive response, attracting a wider audience, and fostering a more inclusive viewing experience, it adds.
Meanwhile, JioCinema, the official streaming platform for Tata IPL, had earlier said it saw over 11.3 crore viewers log on to the platform on day 1 of the tournament, a 51% increase compared to the previous season. As JioCinema commenced their second season on digital, over 59 crore video views were registered on the platform for the opening day, which led to 660 crore minutes of watch-time.
TV viewership for 18 matches in the previous IPL season was 36.4 crore. Further, the TVR of IPL witnessed a growth of 17% compared to the previous year. “The growth in viewership reflects fans’ unwavering support and love for IPL on TV,” it said in a statement.
The inclusion of Indian Sign Language Feed and AI tech in the Tata IPL 2024 broadcasts has met with positive response, attracting a wider audience, and fostering a more inclusive viewing experience, it adds.
Meanwhile, JioCinema, the official streaming platform for Tata IPL, had earlier said it saw over 11.3 crore viewers log on to the platform on day 1 of the tournament, a 51% increase compared to the previous season. As JioCinema commenced their second season on digital, over 59 crore video views were registered on the platform for the opening day, which led to 660 crore minutes of watch-time.