Brand Concepts Ltd, a fashion retail house for travel gear, handbags, and lifestyle accessories said it has partnered United Colors of Benetton, to launch an exclusive collection of travel accessories and small leather items in the Indian market.
The collaboration is part of a licensing agreement in which Brand Concepts will lead overall design, manufacturing, and distribution and United Colors of Benetton India will bring in creative inspiration based on the brand’s DNA of colors and social.
“With the ever-changing market dynamics, Brand Concepts is embarking on a fresh and innovative approach to connect with our valued fashion-conscious consumers. Throughout our journey, we have consistently sought exhilarating collaborations to offer stylish and sustainable products to our audience. This partnership with renowned global fashion brand, United Colors of Benetton, represents a merging of iconic legacies and a shared passion for innovation,” said Abhinav Kumar – Director and CEO of Brand Concepts Ltd. “Together, we aspire to revolutionize the fashion industry, creating a powerful synergy that captivates and inspires. Our confidence in this collaboration stems from the belief that it will leave a lasting impact in the industry.”
The partnership, which is exclusive to the Indian market, is a strategic business move for both companies to deepen footprint and reach in the country, it said. This exclusive selection, curated specifically for the Indian market, will be available on Bagline’s official e-commerce channel and online marketplaces like Amazon, Myntra, and other leading e-commerce platforms that cater to India’s geographic orders. The exclusive collection will also be available across all Bagline stores.
“We are excited to announce our relationship with Brand Concepts; this collaboration marks a critical milestone in our journey, combining the unrivaled experience of both organizations to produce creative, fashionable, and useful products to our discerning clients,” Ramprasad Sridharan CEO and MD, United Colors of Benetton India, said. “We are teaming up with Brand Concept to redefine the world of travel gear and small leather goods, setting new standards for quality, durability, and aesthetics.”
Brand Concepts provide design to omnichannel retail solutions for both international and in-house premium brands, including names like Tommy Hilfiger, United Colors of Benetton, Aeropostale, The Vertical, and Sugarush.
