Indo Count, the largest global home textile bed linen manufacturer, has signed a licensing agreement with Iconix International Inc. for Fieldcrest and Waverly branded products in the US and Canada. This strategic move further solidifies Indo Count’s position in the US market post the successful acquisition of WAMSUTTA.
The new licensing agreements includes a wide range of product categories, including sheets, fashion and utility bedding, bath and window treatments among others. This addition significantly strengthens Indo Count’s brand portfolio, enhancing its ability to cater to diverse consumer segments in the US and Canada, it said.
“We are thrilled to partner with Iconix to bring these iconic brands to a broader audience in North America. Fieldcrest and Waverly are synonymous with quality, style, and tradition. This partnership aligns perfectly with our commitment to delivering exceptional home textile products that meet the diverse needs of consumers,” Mohit Jain, Executive Vice Chairman of Indo Count said.
Established in 1893, Fieldcrest has selling bedding and bath products, originating from the textile mills of North Carolina. Founded in 1923 by F. Schumacher & Co., a maker of exclusive European fabrics, Waverly is a leader in prints and patterns since its inception, and has become synonymous with personal curation in home fashion.
The diverse demographic appeal of Fieldcrest and Waverly allows Indo Count to effectively target different consumer segments, thereby enhancing overall market penetration. The partnerships also strengthen Indo Count’s commitment to expanding its value-added business, positioning the company for sustained growth and success in the global market.
The enhanced brand portfolio resulting from these agreements allows us to offer a wider variety of high-quality, stylish home textile products. This move also marks a significant step in our efforts to increase our B2C footprint in the US & Canada market., making our products more accessible to the North American consumers.
“We are excited to collaborate with Indo Count, a company that shares our dedication to quality and innovation. Indo Count’s expertise in home textiles makes them the ideal partner to carry forward the legacy of Fieldcrest and Waverly. We look forward to seeing these brands thrive under their stewardship,” said Bob Galvin, CEO of Iconix International Inc.
