TMRW house of brands, an Aditya Birla group venture has invested Rs 125 crore in Accel and Virat Kohli-backed WROGN.
Founded in 2014, by the brother-sister duo of Anjana and Vikram Reddy, WROGN is a youth brands in the casual wear space. With this investment, TMRW added another leading millennial focused fashion and lifestyle brand, making the overall portfolio of 8 high value Indian fashion brands.
“As we partner with TMRW, we are excited to take the significant leap forward in the journey we’ve always envisioned,” said Vikram Reddy, founder of WROGN.
The brand has also expanded its presence through online and offline retail channels,
“Over the years WROGN has carved a leadership position for itself with excellent product-market fit along with disruptive brand building. With the deep category and brand building experience as well as tech-led scaling path that TMRW brings, we are confident that we will be able elevate WROGN to an iconic status,” said Prashanth Aluru, CEO and Co-founder TMRW.
As per a recent report by TMRW X Bain and Company, the fashion and lifestyle space is India’s second largest consumer category, valued at $110 billion with approximately 10% online at $11 billion. The online fashion market overall is expected to grow to approximately $35 billion by financial year 2028 (FY28) at a 25% CAGR.
Indian Cricketer, Virat Kohli, said, “TMRW’s partnership brings an exhilarating new chapter for us, as we share a goal to revolutionize the fashion industry.
E-commerce has democratized access to fashion, including fashion brands. The category has seen around 30% historical growth, compounded annually, since 2019.
