Cricketer Hardik Pandya has inked an exclusive licensing pact with FanCode Shop, the online merchandise store of Dream Sports-owned FanCode, to launch his own performance wear range. He has also launched his brand identity.
As part of the deal, FanCode Shop will design, manufacture, and market the products under the Hardik Pandya brand name. The parties have entered into a revenue-sharing partnership.
The initial product lineup includes t-shirts, vests, polos, shorts, and jackets, with prices ranging from INR 999 to INR 2,299.
Rise Worldwide’s Nikhil Bardia announced that the launch of Pandya’s brand identity and performance wear range will mark his entry into licencing, as he has been doing only endorsement deals so far. Pandya currently endorses 20 brands and charges two to three crore per deal.
