The 155-year-old Bangalore-based legacy jeweller C. Krishniah Chetty (CKC) is looking to enter the lab-grown diamond and high-end silver jewellery businesses in a big way. To begin with, crash.club by CKC has sold the largest lab-grown diamond ever recorded in India—a 20.06-carat emerald-cut diamond. This sale marks a significant leap forward in the industry’s embrace of sustainable luxury.
Being appointed jewellers to H. H. Krishnarajendra Wodeyar and several royal families, CKC’s all-new foray into lab- grown diamonds has surprised the diamond industry. Their all-new sub-brand crash.club features only lab-grown diamonds exclusively for the new age consumer and to all who could be first-time diamond consumers.
“This sale of the 20.06-carat emerald cut diamond is a testament to our pursuit of excellence and our vision for the future of luxury in a new opportunity for the new-age consumer. Meanwhile, natural mined diamonds continue to hold a high spot in C. Krishniah Chetty’s product portfolio. crash.club will feature only high-quality lab-grown diamonds, and high-end silver jewellery, all targeted to the consumer of today who wishes to add large stones at affordable prices into their precious wardrobe. This adds affordable luxury in its true sense,” said Chaitanya V Cotha, executive director, C. Krishniah Chetty Group.
Crafted with precision, this 20.06-carat emerald cut diamond in F colour and VS1 clarity exemplifies beauty, innovation, and sustainability. Lab-grown diamonds, identical to their natural counterparts in terms of physical, chemical, and optical properties, are an alternative without compromising on quality and elegance. “This landmark sale positions crash.club as a trailblazer in the burgeoning lab-grown diamond market,” said Cotha.
Cotha said that the clients have shown immense appreciation for the brilliance and value of lab-grown diamonds, recognising the environmental benefits and exceptional quality of crash.club.
