New Delhi: D2C ethnic fashion brand, Shobitam has acquired ready-to-wear saree brand, Isadoralife, it said in a media release on Wednesday.
“Together, Shobitam and Isadoralife are poised to further strengthen ethnic fashion globally and pave the way for an upward growth trajectory in the fashion startup ecosystem in India,” said Aparna Thyagarajan, co-founder and chief product officer, Shobitam.
In the new partnership, Shobitam aims to utilize its existing global presence and distribution network to accelerate Isadoralife’s presence and cater to the demand for ready to wear sarees and introduce the new category of innovative easy to drape designs.
“Our partnership with Shobitam has come at the most opportune time when Indian fashion is going through an interesting transition phase with Sarees being seen as both traditional and contemporary wear”, said Neha Tandon Sharma Founder and CEO, Isadoralife.
